Revlon

Historically, Revlon has always celebrated the power of beauty and sexual attractiveness. Today, femininity is being reframed from soft and gentle to bold and ambitous. Our goal was reawakening the essence of the brand and returning it to its iconic status in a modern way and emphasizing a cultural force around erotic power to break through the noise in unexpected ways to recalibrate our audience’s perception of Revlon.

#ThePowerOfColor

This campaign celebrates the Revlon woman who is never afraid to express herself, and provokes with an unexpected male presence, highlighting the impact color has on all of us.

Concept Development and Art Direction / Agency: AR New York / Photographer+Director: Daniel Jackson / Cinematographer: Tristan Sheridan / Still Photographer: Richard Pierce