Estee Lauder Double Wear - Beyond The Match

Creating a campaign for  one of Estée Lauder’s most iconic products, Double Wear. Bringing the concept to life in a modern, distinct, and fresh way that elevates Double Wear’s leadership in skintone expertise. This camapign shows how skin confidence accentuates our consumers life, ensuring their look, feel, and tone are aligned with the current luxury codes of aspirational inclusivity—heightening the  overall desire and relevance for Double Wear.

Agency: Wednesday Agency  

Estee Lauder Revitalizing Supreme

The power of the aerial dancer perfecting and growing their strenghth and mastery, taking women to new heights of possibility. Using the visual metaphor of aerial silks, the campaign displays the products ability to lift higher and go further as she feels empowered and exhilarated.  

Agency: Wednesday Agency