Origins

Origins is one of the original brands who started the natural beauty trend but they lost their position, and were replaced by newer, cleaner indie beauty brands over the past few years.  At Origins,  as the Executive Director of Global Creative, I oversaw campaigns and all graphic aspects of not only design collateral but also new store redesign aimed at recruiting younger consumers, the brand needed to refresh their look and create dynamic digital content. 

Spring 19 Plantscription Launch 

Concept Development and Creative Direction / Photographer+Director: David Schulze / Still life Photography: Matthew Chaves 

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Spring 19 Hydraburst Launch 

Concept Development and Creative Direction / Photographer+Director: David Schulze / Still life Photography: Matthew Chaves 

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Fall 18 Blooming Lip Launch 

Concept Development and Creative Direction / Photographer+Director: Nicolas Kantor / Director of Photography: Willy Busfield / Still life Photography: Matthew Chaves 

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